Marketing & Communications Manager, Central Europe, Motion Services (Location: Netherlands, Poland)

Bij ABB helpen we industrieën om voorop te blijven lopen – efficiënter en duurzamer. Hier is vooruitgang een verwachting - voor jou, je team en de wereld. Als wereldwijde marktleider geven we je wat je nodig hebt om het waar te maken. Het zal niet altijd gemakkelijk zijn, groeien vergt doorzettingsvermogen. Maar bij ABB sta je er nooit alleen voor. Run what runs the world.

Deze functie rapporteert aan:

ABB Motion Service Division serves customers worldwide by maximizing uptime, extending product life cycle and enhancing the performance and energy efficiency of their electrical motion solutions. The Division is leading the way in digitalization by securely connecting motors and drives, increasing operational uptime and improving efficiency. The services offered make the difference for our customers and partners every day by helping keep their operations running profitably, safely and reliably.

We are looking for a Marketing & Communications Manager to join our Motion Service division. You will lead and execute all division-related marketing and communications activities for the assigned region, ensuring strong regional activation of the global strategy.
This role covers campaign activation, demand generation, product launches, PR, events, digital communication, and internal communications.

Location

This role is open globally, but location is set in Central Europe with a preference for Poland or Netherlands. The work model is hybrid #LI-hybrid.

Key Responsibilities

• Act as the primary marketing & communications advisor to regional leadership and collaborate closely with global teams, business stakeholders, and the Marketing and Communications Centers of Expertise (CoEs: Digital, Marketing Technology and Events).
• Lead and execute marketing and communications activities in alignment with the global division strategy, while adapting initiatives to the needs and realities of the region. Coordinate with CoEs for tactical execution, asset development, translations, digital channel activation, web needs, etc.
• Plan, execute, and coordinate campaign activations, demand generation activities, and division-related product launches for the region, adapting global content and messaging for local relevance where needed, ensuring consistent application of brand.
• Manage division-related PR activities with a focus on trade media, ensuring alignment with business area and global messaging.
• Plan and oversee division-related events, tradeshows, webinars, and customer engagement activities for the region.
• Support leadership with division internal communications for the region, including announcements and other key initiatives.
• Monitor and report on the performance of marketing and communications activities.

Qualifications for the role

• Minimum 8 years of experience in marketing and communications, ideally in B2B environments.
• Strong leadership skills with experience in managing multicultural, multi-country teams.
• Hands-on execution ability combined with a strategic mindset.
• Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.
• Experience in brand management, demand generation, digital channels, and media relations.
• Analytical skills to measure performance and optimize activities.
• Fluent English; other regional languages an advantage.

What's in it for you?

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

Wij waarderen mensen met verschillende achtergronden. Zou dit jouw verhaal kunnen zijn? Solliciteer vandaag nog of ga naar www.abb.com om meer over ons te lezen en meer te weten te komen over de impact van onze oplossingen over de hele wereld.