Junior Sales Manager - Thermal Printer (Europe)

Company Description

Shandong New Beiyang Information Technology Co., Ltd. (SNBC) was established in 2002 and listed on the Shenzhen Stock Exchange (Stock Code: 002376) since 2010. SNBC is a professional, innovative equipment and solution provider dealing with smart banking, smart logistics, retail automation, health care, transportation and government affairs. SNBC provides global customers with competitive, innovative products, operation services and scenario-integrated solutions. 

SNBC Europe BV is the Europe Subsidiary of SNBC, responsible for sales, technical support, and logistics service for SNBC products within the European region.

Company website: 

Work Location : 

Eersel, 5521DX, Netherlands

This role is based in our Eersel office.

Candidates are expected to work on-site to facilitate effective collaboration with internal teams.

Business travel within Europe will be required.

Job Responsibilities

1. Market Development & Customer Acquisition

• Identify, develop, and expand new business opportunities for thermal printer products across the European market.
• Build and maintain long-term relationships with key decision-makers, including executives and technical stakeholders.
• Drive the full sales cycle from initial contact and needs assessment to commercial implementation and ongoing account growth.

2. Market Research & Competitive Analysis

Conduct systematic market research based on daily sales activities and customer interactions, including:

• Analyze market structure, industry segmentation, and growth opportunities within target sectors.
• Evaluate customer purchasing logic, decision-making processes, and buying criteria.
• Identify customer priorities regarding product performance, pricing, service, and overall value proposition.
• Monitor competitor product positioning, pricing strategies, and go-to-market approaches.

Prepare structured and actionable market research reports covering:

• Market trends and demand forecasting
• Competitive landscape analysis
• Pricing benchmarks
• Target customer profiles
• Strategic recommendations for product positioning and sales strategy

3. Project-Based Sales & Solution Development

• Lead customer requirement analysis, including both technical and commercial aspects.
• Present tailored solutions and articulate clear value propositions aligned with customer needs.
• Prepare quotations, proposals, and project-related documentation.
• Coordinate cross-functional internal resources (technical, production, logistics, and management) to ensure solution feasibility and successful project execution.

4. Business Negotiation & Contract Management

• Lead and participate in key commercial negotiations.
• Collaborate with management and legal teams to finalize contract terms and ensure smooth agreement execution.

5. Order Coordination & Customer Support

• Serve as the primary communication interface between customers and internal teams.
• Coordinate with logistics, production, and headquarters to ensure timely delivery.
• Monitor order progress, manage resource allocation, and proactively resolve issues to maintain high customer satisfaction.

Job Requirements

• Bachelor’s degree or above (Engineering, International Trade, Industrial Technology, or related fields preferred).
• Minimum 2 years of B2B sales experience, preferably in project-based or solution-oriented sales.
• Strong market analysis, negotiation, and communication skills.
• Ability to manage multiple projects and work effectively across cross-functional teams.
• Results-driven, proactive, and capable of working independently in a dynamic international environment.

Why Join Us?

We welcome motivated, analytical, and detail-oriented professionals to join our growing team. Together, we will optimize sales performance, enhance customer experience, and drive innovation across multiple industries throughout Europe.