Sales Manager

European Sales Manager – End-of-Line Packaging Automation

The Opportunity

Our client is a global manufacturer of end-of-line packaging automation and integrated bulk packaging systems . They design and deliver turnkey automated packaging lines and standalone machinery to industrial manufacturers across multiple sectors.

Due to growth across European markets, they are seeking an experienced Sales Manager to develop new business, manage strategic accounts, and expand territory sales across Europe.

Territory

• Europe (flexible location – remote based)
• Regular travel to customers, partners, and industry events

Product Portfolio / Equipment Focus

The role will focus on selling automated end-of-line packaging machinery and full packaging line solutions , including:

Key Machinery & Product Lines

• Case erectors and case forming systems
• Case liners
• Bag Closers
• Case Sealers
• Conveyors

Key Responsibilities

• Develop and execute European sales strategy for end-of-line packaging automation
• Identify and win new business across manufacturing and processing sectors
• Manage full sales cycle from prospecting to project handover
• Sell complex engineered solutions and turnkey packaging lines
• Work closely with engineering teams to develop customised solutions
• Build and maintain strong distributor and OEM partner relationships
• Conduct technical sales presentations and solution demonstrations
• Provide accurate forecasting and pipeline reporting
• Represent the business at exhibitions and industry events

Candidate Profile

• Proven experience selling packaging machinery
• Strong understanding of end-of-line packaging processes
• Experience with solution-based or engineered sales
• Demonstrated success selling across European territories
• Technical aptitude and ability to understand automation systems
• Comfortable with long sales cycles and consultative selling
• Strong communication and negotiation skills
• Willingness to travel extensively across Europe

Preferred Background

• Experience with bulk packaging, bag-in-box systems, or industrial automation
• Knowledge of food processing, ingredients, plastics, or industrial manufacturing sectors
• Experience working with OEMs, integrators, or turnkey systems providers

Key Metrics

• Revenue growth within European territory
• New business acquisition
• Strategic account development
• Pipeline development and forecast accuracy
• Customer retention and expansion

Package

• Competitive base salary + commission
• Performance-based incentives
• Company benefits package
• Remote working with travel