Product Graphic Designer

The Role in a Nutshell

At North Actionsports, home to iconic watersports brands including North Kiteboarding, North Foils, North Windsurfing, and Mystic, we design and build world class equipment for riders who demand the highest levels of performance and reliability. Everything we create, from first concept to final production, is driven by innovation, precision engineering, and a deep connection to life on the water.

As Junior Product Graphic Designer North , you are the creative force behind the visual identity of the complete North product collection excluding Apparel. From wetsuits and harnesses to protection gear, accessories, hardware, and bags, you define how North products look, feel, and communicate at product level.

You lead seasonal visual direction, develop graphic systems and color architecture, and ensure every product speaks the North language clearly, consistently, and powerfully. This is a purely creative role focused on visual design, brand identity, and storytelling. All technical engineering and construction development remains with Technical Leads and Technical Designers, while you work closely with them to ensure ideas are production ready and perform in the real world.

Positioned at the intersection of brand, category, and product, you translate high level creative direction into best in class product graphics that elevate North’s presence on the water and in the market.

What You Will Be Working On

You lead the visual execution across the full North hardgoods and equipment range, including

• Wetsuits
• Harnesses and impact vests
• Accessories and bags
• Hardware and bars
• Protection and performance equipment

Apparel is excluded from this role.

Key Responsibilities

Creative Direction and Product Visual Identity

• Define and lead the seasonal creative vision for all North product graphics
• Own North’s product level visual identity, graphic systems, and design language
• Develop seasonal frameworks including mood boards, themes, graphic languages, and signature elements
• Ensure all product visuals align with North’s brand DNA, tone of voice, and category strategy
• Maintain a clear boundary between creative ownership and technical execution

Color Architecture and Trend Translation

• Build, manage, and own the annual color roadmap for the North product collection
• Translate trend research into commercially viable and manufacturable color palettes
• Balance innovation and freshness with brand recognition and production feasibility
• Ensure consistent and coherent color application across products, components, and materials

Product Graphics and Visual Execution

• Create and oversee all product graphics including
• Panel graphics and branding
• Logos, icons, labels, trims, and markings
• Prints, patterns, and material expressions
• Deliver clear, factory ready visual artwork in close collaboration with technical teams
• Focus on visual clarity, brand expression, and aesthetic impact rather than construction detailing
• Adapt graphic systems to different product shapes and constructions using technical input

Technical Collaboration

• Work closely with Technical Leads and Technical Designers to understand materials, construction, and constraints
• Read and interpret technical drawings, panel layouts, and material specifications
• Adjust visuals based on technical feedback without owning engineering solutions
• Balance creative ambition with real world production realities

Cross Functional and Creative Collaboration

• Partner with the Art Director to align product graphics with North’s overall brand vision
• Collaborate with Category Directors to translate category positioning and commercial priorities into visuals
• Act as the visual counterpart to Art and Category Directors at product level
• Align creative intent, timelines, and priorities across brand, category, and product teams

Brand Alignment and Creative Governance

• Maintain and evolve North’s product level visual guidelines excluding Apparel
• Ensure consistency across collections, seasons, and product families
• Contribute to cross category visual frameworks across North product lines

Materials, Print, and Manufacturing Awareness

• Apply strong knowledge of print techniques and manufacturing processes
• Collaborate with factories and suppliers to test and refine visual outcomes
• Resolve visual challenges related to stretch, distortion, durability, colorfastness, and material behavior

Performance, Testing, and Visual Quality

• Review samples and pre production runs to validate visual quality and color accuracy
• Adjust artwork based on wear, performance testing, and real world use
• Ensure North’s visual identity performs on the water and over time

Who You Will Work With

Primary

• Art Director
• Category Director Accessories

Category and Product

• Category Directors across North categories excluding Apparel
• Product Managers

Technical

• Technical Leads
• Technical Designers

Creative

• Marketing and Creative Team
• Product Graphic Designers

External

• Factories producing wetsuits, harnesses, hardware, and accessories
• Print and material suppliers
• Athletes and riders providing product feedback

Who You Are

• Three or more years of relevant industry specific experience in senior product graphic design or creative leadership
• Exceptional product focused visual design skills with a strong and recognisable aesthetic
• Deep understanding of materials, construction, and manufacturing constraints
• Ability to interpret technical input and translate it into strong visual outcomes
• Strategic thinker with hands on execution capability
• Confident creative leader able to own product level decisions and guide others
• Passion for water sports, performance products, and brand storytelling

Why Join North

• Own the visual identity of an iconic, performance driven brand
• Work at the highest creative level shaping how North products look globally
• Collaborate with athletes, designers, and technical experts
• See your designs tested, used, and pushed in real world conditions
• Be part of a brand that lives on the water and thrives on progression

Location

This is a Dutch based role, or the candidate must be willing to permanently relocate to the Netherlands. This is not a remote role.

Apply today with your CV with the link to your portfolio and motivation letter.