Marketing Specialist

Description of the company：

EZVIZ, a global brand for the connected home. Founded in 2012, EZVIZ has grown rapidly since then and now markets its products in more than 80 countries in Europe, Asia-Pacific and the United States.

Since 2016, EZVIZ has created a solid base in the European market and is committed to expanding its market share across the continent in France, Benelux, Germany, Greece, Italy, Poland, Portugal, Slovakia and Spain. Its European division is headquartered in Hoofddorp, the Netherlands, and has adopted a proactive growth strategy through its dedicated sales, marketing, technical support and logistics team.

EZVIZ is now looking for a Marketing Specialist, position to be filled as soon as possible

Job Responsibilities:

• Coordinate with line manager, sales team and the brand team at headquarter to formulate the brand's marketing strategy and new products go-to-market plan, and continuously improve the brand's visibility, influence and market share in German and UK market.

• Marketing budget management: Allocate reasonable marketing budgets for different projects including MDF, online marketing, offline marketing etc. and guarantee the best usage of marketing budgets to efficiently boost the business

• PR: Maintain close relationship with TOP medias and work efficiently with PR agency to increase Brand awareness and reputation.

• Online Marketing Management: Responsible for social media accounts operation and Influencer Marketing, website optimization, new products GTM material localization, email marketing and various digital marketing projects with MKT manager.

• Offline marketing management：Coordinate with channel customers for mkt support. Prepare and distribute offline materials to ensure the coverage rate, the timeliness and quality of supply of them. Responsible for exhibitions, customers’ conferences, road shows and other offline activities, leading the whole process from plan evaluation to implementation. Responsible for building the offline brand image, cooperating with headquarter, continuously improving the level of offline brand display, and expanding offline brand exposure.

• Collect user profile, competitors’ information, and industry information, and output analysis reports on a regular basis.

Job Requirements:

• Over 2 years of professional marketing experience, including specializing in digital marketing;
• Fluent in German, well knowledge of English and Chinese is preferred; study or experience in the German market is a strong plus.
• familiar with and participating in marketing areas such as E-commerce marketing, marketing planning, public relations, social media operations, digital advertising, exhibition activities, terminal retail, e-commerce website drainage, etc.;;
• Work proactive, quick thinking, strong learning ability, and great execution.