Marketing Specialist

ABOUT THE ROLE

As Marketing Specialist, you will take ownership of multi-channel marketing campaigns in the Netherlands and across the EUSW Cluster. You’ll play a key role in shaping and delivering our brand voice within a dynamic corporate B2B engineering environment. From digital content and social media to trade shows and technical content, your efforts will help generate qualified leads, enhance regional engagement, and support business growth.

CORE FOCUS AREAS

• Take full ownership of some key focus areas, and, in collaboration with stakeholders in the EUSW Cluster, lead the planning, execution, and management of campaigns, including responsibility for overseeing the associated budget
• Collaborate with local stakeholders to design, plan and execute campaigns, ensuring initiatives are tailored to regional needs
• Implement global campaigns at Cluster and local level, adapting strategies to ensure effective execution and regional relevance

KEY RESPONSIBILITIES

• Plan and deliver integrated digital campaigns across web, email, social media, and paid media
• Manage and grow our LinkedIn presence with strategic, audience-focused content
• Create and refine marketing assets, including graphics, presentations, and technical content
• Coordinate and execute events such as trade shows, webinars, customer workshops, and internal events
• Produce and edit multimedia content including video for both internal and external use
• Maintain and update website content, landing pages, and email templates using CMS and HTML/CSS
• Track campaign performance using analytics tools; report on insights and recommend improvements
• Manage relationships with external partners, agencies, and internal stakeholders
• Collaborate closely with colleagues in the Europe South & West cluster on shared cluster campaigns and cross-regional projects
• Develop strong local market understanding to provide valuable insights and input into the overall cluster strategy

CORE SKILLS

• Social media strategy & audience engagement
• Graphic design and asset creation
• Video editing and multimedia production
• Proficiency in using content management systems (CMS) to manage and publish digital content
• Experience with CRM systems for campaign management and lead tracking
• Proficiency with marketing automation platforms to create marketing assets and execute targeted email nurturing campaigns
• Familiarity with SEO and SEM best practices to support digital marketing efforts
• Ability to perform analytics and campaign reporting to assess performance and optimize results
• Basic HTML/CSS for email and web edits
• Proven ability to plan, organize, and execute successful events and trade shows
• PowerPoint and presentation design
• Strong cross-cultural and interpersonal communication skills

QUALIFICATIONS

• Bachelor’s degree (or equivalent) in Marketing, Communications or related field
• Minimum of three years’ experience in B2B marketing within an engineering or technical environment
• Proven experience in digital marketing, event management and content production

WHAT WE’RE LOOKING FOR

• Self-starter with a proactive mindset and strong sense of ownership
• Exceptional attention to detail and consistency
• Creative problem solver with a bias for action
• Team player with excellent collaboration and relationship-building skills
• Resilient and adaptable under tight deadlines
• Strong organisational and time management skills
• Strong verbal and written communication skills, able to convey ideas clearly
• Adaptable, flexible, eager to take on a varied role in a fast paced environment

WHY US

We are guided by integrity, respect, accountability, and passion. You’ll be part of a digital-first, event-driven organization that values your input and invests in your growth. Collaborate with engineers, sales teams, and senior leaders to make a measurable impact.