Marketing Specialist

Job Description

Job Title: Marketing Specialist

Location: Zoetermeer, The Netherlands (on-site)

Reports to: Marketing Manager

Contract Type: Full-time

About LG Sonic: LG Sonic is a global leader in sustainable water quality management, dedicated to developing cutting-edge technologies that help protect water ecosystems. With operations in over 50 countries, we specialize in advanced solutions for algae control, water quality monitoring, and environmental protection. Our award-winning ultrasonic technology, combined with real-time data monitoring, empowers industries, municipalities, and governments to maintain clean and healthy water bodies while reducing chemical use. At LG Sonic, we foster a dynamic and innovative work environment, driven by a passion for sustainability and technological excellence. Join our team and be part of a mission to create cleaner water for future generations.

Position Summary:

We are looking for an experienced and initiative-driven Marketing Specialist who will own organic demand creation and lead magnet deployment for LG Sonic.

In this role, you will focus on attracting high-fit B2B audiences through problem-driven content, SEO, and organic channels, while actively discouraging low-fit inbound traffic. You will strengthen LG Sonic’s online presence and website performance with a clear emphasis on lead quality, not just traffic volume.

The ideal candidate has at least 3 years of full-time marketing experience , understands how organic and paid channels work together, and can take ownership of demand-focused initiatives while collaborating with internal teams, external partners, and industry publications. Experience in B2B marketing and working with lead magnets is a strong advantage.

Position duties and responsibilities:

• Own and execute SEO-driven, problem-focused content initiatives aimed at attracting high-fit B2B audiences
• Create, optimize, and update website content to improve organic visibility, relevance, and conversion quality
• Support the planning and execution of digital campaigns, ensuring messaging aligns with ICP targeting and intent
• Develop and deploy lead magnets (e.g. technical documents, guides, webinars) in collaboration with the Marketing Manager
• Ensure lead magnets are strategically embedded across the website through relevant pages, CTAs, and user journeys
• Support collaboration with industry publications by using lead magnets as conversion tools, not just awareness assets
• Handle organic and email campaigns with a focus on account relevance and nurture rather than volume metrics
• Maintain and improve website performance in collaboration with internal teams and external partners
• Contribute to content localization and multilingual updates (Spanish is a plus)
• Monitor website, content, and lead magnet performance and support reporting with a focus on traffic quality and assisted conversions
• Collaborate with the design team and use design tools (e.g. Canva or Adobe tools) to adapt branded visuals and support content assets
• Contribute new ideas and propose improved tools, workflows, or optimizations to modernize marketing activities.

Qualification and requirements:

• Minimum 3 years of full-time experience in marketing, preferably in a B2B environment
• Strong understanding of SEO, on-page optimization, and organic growth strategies
• Experience creating and optimizing content for professional or technical audiences
• Solid understanding of how lead magnets function as conversion and qualification tools
• Experience supporting digital campaigns across multiple channels
• Strong organizational skills with the ability to take initiative and manage projects independently in a small team
• Ability to collaborate effectively with cross-functional teams and external partners
• Strong communication skills and fluency in English (written and spoken)
• Comfortable working with WordPress, CRM systems, analytics dashboards, and marketing tools
• Ability to work with design tools (e.g. Canva, Adobe Creative Cloud) to support visual content
• B2B marketing experience is a strong plus
• Bonus: Spanish language skills or experience supporting localized content

Why Join LG Sonic? At LG Sonic, we offer an exciting and collaborative work environment where your contributions directly impact our mission of environmental sustainability and innovation. By joining our team, you will have the opportunity to grow professionally while being a part of a global leader in water treatment technology. We believe in investing in our people and fostering an inclusive culture where every team member’s ideas are valued.

LG Sonic Values : Unity, Trust, Positivity, Over deliver and Passion.

Application Process: If you are interested in joining LG Sonic, we encourage you to apply by following these steps:

• Submit Your CV: Send your updated CV to [email protected] with the subject line: Marketing specialist .
• Apply via Recruitment Platforms: You can also apply through recruitment websites where this position is posted.
• Application Review: Our HR team will carefully review all applications and contact shortlisted candidates for further steps.
• Hiring Process: Selected candidates will be invited for a written test (optional depending on position) followed by interviews to assess their skills, experience, and suitability for the role.
• For any questions or further information, please contact our HR department directly at +31 624684419

Applicants must already reside in the Netherlands, within the Randstad area.