Paid Media User Acquisition Manager

At Yazen Health, we revolutionize obesity treatment. As the largest digital obesity clinic in Sweden and one of the fastest-growing companies in Europe, we're at the forefront of the obesity drug revolution, expanding our impact across the continent. We are passionate about improving the lives of our patients through caregivers, data-driven insights, and innovative technology.

The role
As a Paid Media User Acquisition Manager, you will own the growth of a specific Market Cluster. You will be the paid media strategic counterpart to our Country Managers, responsible for the full-funnel user acquisition performance and cross-channel budget optimization of your assigned regions, with a main focus on digital performance and below the line.

We are seeking a proactive and Senior but hands-on individual who can take initiative, own problems end-to-end, and balance high-level strategy with daily technical execution.

Key Responsibilities - What You Will Do

• Market Cluster Ownership: Take end-to-end responsibility for the growth strategy and budget allocation across all paid digital channels for a cluster (2–3) assigned markets.

• Hands-on Execution: Manage operations of the platforms (e.g., Google Ads, Meta) to execute, optimize, and scale campaigns daily. You are a "doer" who thrives in the tools.

• Strategic Partnership: Act as the primary point of contact for Country Managers, translating local market needs into high-performing UA strategies.

• Critical Analysis: Move beyond basic reporting; analyze the "why" behind the data to drive smarter budget shifts and creative iterations.

• Monitor campaign budgets: analyze performance data, and adjust as needed to meet key performance goals.

• Provide actionable insights: through regular performance reporting, making data-driven recommendations for continuous optimization.

Qualifications - Who You Are

• Experience: Several years of experience in performance marketing or user acquisition,

  • Managing large-scale monthly budgets exceeding 1M SEK (~€100k).

  • Experience managing annual portfolios exceeding 40M SEK (~€4M) is highly meritorious.

• Strategic Excellence: You have the seniority to manage large budgets but you haven't lost your passion for the craft.

• Operational Grit: You are just as comfortable analyzing a P&L as you are in the weeds of Google Ads or Meta, hands-on optimizing bids and creative assets daily.

• Analytical & Critical: Strong data-driven decision-making abilities, including experience with A/B testing, ROI analysis, and conversion tracking. You don't just follow a playbook; you look at the data critically to find the next 10% of growth.

• Communicator: Strong verbal and written communication skills in English. You can explain complex concepts to non-technical stakeholders in a way that builds trust.

• T-Shaped Expert: You have deep, expert-level knowledge in Google Ads and a proficiency or willingness to master others.

About Yazen

Yazen was founded in 2021 and is a Swedish digital healthcare provider registered with the Swedish Health and Social Care Inspectorate (IVO), with patients and operations across Europe. Our goal is to help people overcome overweight and obesity through a modern, evidence-based approach that combines medical treatment with digital technology and personalised support.

Our mission relies on a strong, cross-functional team. At Yazen, we’re not only home to doctors, dietitians, psychologists and physiotherapists, we also work with experts in areas such as technology, data analysis, design, product development, marketing and communications.

We’re expanding fast across Europe and was recently ranked #2 fastest-growing company in Europe by Sifted’s 2025 Startup Europe Leaderboard — and the #1 in the Nordics and Benelux with a revenue growth of nearly 80x in just two years. And also been awarded the “best weight loss treatment of the year in Europe 2025” by the international journal Healthcare Business review.

Join the mission to transform healthcare with Yazen health.