Growth Marketing Manager

A strategic role where you build smart campaigns with direct impact

Are you both analytical and creative? Do you think in ICPs, data, and conversion? Then this is your chance to make a difference as a Growth Marketing Manager within an ambitious Fintech company with international growth plans. Are you an experienced Growth Marketer ready for the next step as a Growth Marketing Manager? Floryn is looking for an expert who can effortlessly translate strategy into smart, effective campaigns – from data-driven approaches to personalized customer journeys. Go for it!

Floryn is an innovative business lender — not a bank, but entrepreneurs. And you can feel it in their speed, engagement, and use of smart technology. With AI and data, they make business financing faster, fairer, and more accessible to SMEs across the Netherlands, and soon, beyond.

Floryn now has over 70 employees and is in a scale-up phase, with ambitious growth plans and international aspirations.

The challenge
As a Growth Marketing Manager, you will have the freedom to further develop and roll out the Account-Based Marketing (ABM) strategy. You will ensure that campaigns not only run but perform – targeting the right accounts with measurable results. You’ll translate data and customer insights into targeted growth actions and know exactly when to experiment, scale, or adjust.

This is not a static plan, but a dynamic environment where you maintain oversight and make key decisions. You’ll work closely with Sales, Branding, Performance, and Data teams, shifting between tools and people, and maximizing each stage of the funnel. With cutting-edge tools, an entrepreneurial team, and room for your ideas, you will actively contribute to Floryn’s (international) growth.

What will you do?

• Develop and manage full-funnel ABM campaigns based on ICPs and TAM data
• Set up campaigns via LinkedIn Ads, Meta, Google, and offline channels
• Co-create account plans with Sales and ensure seamless integration
• Analyze conversions, experiment continuously, and scale what works
• Personalize content journeys with tools like Clay and Lovable
• Improve the customer journey from acquisition to retention
• Contribute to (international) channel strategy

What does Floryn offer you?

• A salary between €4,100 and €6,100 (depending on experience)
• A role for 32 to 40 hours per week
• Hybrid working options: remote, from home, or at the vibrant office in Den Bosch
• €2,500 personal development budget, internet compensation and pension scheme 
• Plenty of room for ownership, initiative, and personal development
• An entrepreneurial culture with space for innovation and experimentation
• An open and energetic team where ideas are welcome and successes are celebrated
• Access to AI tools, support from freelancers, and an experienced CMO as a sparring partner
  

Do you have what it takes?

• At least 2-3 years of experience with ABM, preferably combined with growth and performance marketing
• Experience with Google Analytics, HubSpot, LinkedIn Ads, Meta, and A/B testing
• Analytical, tech-savvy, and structured work approach
• A strong understanding of the B2B landscape and thinking in ICPs, segmentation, and conversion
• Familiarity with tools like Clay, Lovable, Google Tag Manager, and possibly Metabase
• A good command of English (Dutch is a plus)
  

Where will you work?

You’ll join the marketing team at Floryn, which currently consists of 7 smart, creative specialists in content, performance, and strategy. They work in a hybrid environment, value speed, openness, and experimentation, and are building something big together. No sluggish meetings, but plenty of room for ideas and entrepreneurship.

Want to be part of this journey? With ambition and pragmatism? Go for it!

Apply directly with your CV and a brief motivation through the application form on the job page of Steamz. Steamz supports Floryn in the recruitment process. A successful candidate will be directly employed by Floryn.

If you have any questions about the vacancy or the company, feel free to ask Doris Moggré at 06-30747291 or doris@steamz.nl.