UGC/Influencer Manager

UGC/Influencer Manager

If you know how to turn creator collaborations into performance assets (not just pretty content), and you care about cost-per-usable-asset, pipeline velocity, and repeatable systems—this role is for you.

We're an 8-figure Korean skincare brand scaling on Meta. We need a UGC Manager to build and own our entire creator engine: strategy, sourcing, direction, delivery, and team management.

WHO WE ARE

Fast-growing DTC skincare brand built on pharmaceutical-grade Korean CICA technology. We make clinical results accessible without the luxury markup.

How we operate:

• Ownership-first: You own outcomes, not just tasks
• Performance-led: Decisions are grounded in what scales, not what looks pretty
• Fast and direct: Clear priorities, quick iteration, minimal bureaucracy
• Systems-driven: Repeatable processes, not one-off hero efforts

Full-time, remote contractor role.

WHAT YOU'LL DO

Own influencer & UGC strategy:

• Develop and execute the brand's influencer and creator strategy based on performance data
• Read brand metrics (CPA, ROAS, creative fatigue, audience insights) and translate them into creator direction
• Align creator output with brand goals and campaign priorities
• Determine what needs to be executed from the creator side to support acquisition, retention, and content refresh cycles
• Identify content gaps and opportunities based on what's scaling (or not)

Build the creator pipeline:

• Source and book 50+ creators/month (Insense, Billo, direct outreach)
• Negotiate rates, deliverables, and usage rights
• Build long-term relationships with repeat creators

Manage UGC outreach team:

• Lead and guide UGC VAs responsible for creator sourcing and outreach
• Review their weekly performance (pipeline health, booking rates, cost efficiency)
• Provide training, feedback, and direction to improve their output
• Ensure the team maintains clean systems and hits their KPIs

Direct creative execution:

• Guide creators through briefs provided by our Content Strategist
• Ensure creators deliver: narrator/testimonial ads, hook variations, clean takes, b-roll bundles
• QC all submissions—reject low-quality work, request revisions
• Coordinate creator communication and delivery timelines

Run the operation:

• Maintain clean Notion pipeline (first contact → delivered → approved)
• Report weekly: pipeline health, bookings, costs, learnings, strategic recommendations
• Work with Content Strategists and Editors to turn UGC into ads

WHO YOU ARE

Must-have:

• 2+ years managing UGC/creator programs for DTC brands (Meta experience is a plus)
• Strategic thinking —you can read performance data and build creator strategy around it
• Team management experience —you've led VAs, coordinators, or small teams before
• Strong creative instincts—you know what converts
• Comfortable negotiating rates and deliverables
• Highly organized—clean systems, nothing falls through cracks
• Skincare/compliance aware (no medical claims, realistic messaging)