Senior Product Manager, Purchase Paths & Industry Relations (m/f/d)

Purpose of Position

This role defines and leads Awin’s strategy for measuring and attributing emerging consumer purchase paths (LLMs, social, new platforms), representing Awin in senior partner and industry standards forums (e.g. W3C) to shape the future of performance marketing. It combines commercial influence, deep expertise in tracking and attribution systems, and full ownership of a cross-functional product squad to translate market shifts into scalable product capability and revenue impact.

• Define the Future of Attribution: Set and execute Awin’s strategy for measuring emerging purchase paths (LLMs, social, new platforms), evolving beyond traditional last-click models.
• Lead Industry & Partner Influence: Represent Awin in senior partner conversations and standards forums (e.g. W3C), shaping tracking, privacy, and interoperability standards.
• Own Product Strategy & Delivery: Lead a cross-functional squad from discovery through delivery, defining clear problem statements, success metrics, and investment trade-offs.
• Drive Commercial & Platform Impact: Translate innovation into measurable business outcomes (adoption, partner growth, revenue uplift, attribution accuracy).
• Elevate Product Standards: Mentor PMs, strengthen experimentation and insight quality, and ensure strong cross-functional alignment across Engineering, Data, Legal, and Commercial.

• 5+ years of experience in product management.
• Proven track record of successful product launches.
• Strong leadership and strategic thinking skills
• Portfolio Management: Manage a portfolio of products and ensure overall success.
• Advanced Data Analysis: Use advanced analytics tools for in-depth product performance analysis.
• Market Trend Analysis: Identify and capitalize on emerging market trends.
• Product Lifecycle Management: Oversee the entire product lifecycle from ideation to end-of-life.
• Mentorship: Mentor and guide junior product managers in their career development.
• Innovation: Foster a culture of innovation within the product management team.
• Strategic Leadership: Provide strategic leadership aligning with the organization's vision.
• Cross-Functional Collaboration: Facilitate collaboration between different departments and teams.
• Stakeholder Management: Manage relationships with key stakeholders at a senior level.

• Flexi-Week and Work-Life Balance : We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
• Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
• Health & Well Being: With our support and access to various initiatives and sports offers, you can devote yourself to your mental and physical well-being. .
• Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
• Remote Working Allowance : You will receive a monthly allowance to cover a part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
• Appreciation : Thank and reward colleagues by sending them a voucher through our peer-to-peer program.
• We are hiring in multiple countries, additional benefits in terms of health, well being, security and more will be discussed further upon first initial interview with the talent team.

Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Awin is part of the Axel Springer group. Learn more at  axelspringer.com/en/ , and explore the Axel Springer Essentials here: axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.