Senior Manager Content Marketing

Be part of an iconic story.

TOMMY HILFIGER is one of the worlds most recognized global lifestyle brands confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS complemented by a range of licensed product categories that extend the brand lifestyle across generations geographies activities and occasions. Tommy Hilfigers global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people organizations and ideas boldly driving the future of Fashion Art Music Entertainment and Sport. Major global campaigns sponsorship platforms and disruptive activations with world-class athletes musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube Instagram TikTok )

The Team

Were not just storytellers: were story thinkers and story builders. Guided by this principle we fuse strategy and narrative crafting content that resonates deeply with consumers. Developing best-in-class marketing initiatives that deliver impactful global storytelling our aim is to build commercial value around our brands key product programs.

Our mission is to inspire and convert shaping seasonal marketing through sharp GTM planning & calendars a deep connection to the products and commercial needs and meticulously strategic creative briefs. Ultimately we are responsible for bringing content to life that is fit-for-channel resonates with our consumer and drives engagement traffic and sell-through.

Our team of approximately 15 associates are split into 3 pillars:

Pillar 1: Content Marketing (internally named Product Marketing) Specialists who continuously research design and implement new standards in product storytelling this team of 8 associates plays a pivotal role in shaping how Tommys products are positioned sold-in and sold-out globally. They provide strategic guidance into the creation of the Commercial Plans (seasonal calendars) shape the seasonal commercial content strategy based on insights and channel inputs and own the briefs and execution of all global mid and low funnel campaigns; combining strategic insight with creative execution to deliver value to both the business and our consumers.

Pillar 2: Editorial & Content Rooted in a creative core the editorial content team develops and owns the brands tone-of-voice and messaging strategies informs the seasonal content strategy with a storytelling-first approach ideates campaign concepts with the art direction team and rolls campaigns out across all channels with engaging copy.

Pillar 3: Go To Market Working with merchandising counterparts the Go To Market team manages seasonal Commercial Plans development in collaboration with the other pillars of the team combining commercial merchandising priorities with editorial marketing strategies as well as driving clear curated marketable product assortments and supporting product launches at both sell-in and sell-out moments.

The Position

In this role you play a lead role within the first pillar of the team and will report to the Global (Product) Content Marketing Director.

This role is responsible for shaping how products are positioned sold-in and sold-out globally ensuring that every story is strategically sharp commercially relevant and creatively inspiring.

You will be the seasonal global marketing lead for the Summer and Winter seasons responsible for leading and delivering key GTM and seasonal marketing milestones. You will be responsible for the strategic development of the seasonal commercial content strategy and translating product and consumer insights into world-class creative briefs. Overseeing the full pipeline of mid- and low-funnel campaigns you will ensure content is channel-fit consideration and conversion-oriented and deeply connected to both the consumer and commercial priorities.

This is a highly cross-functional role that partners closely with Editorial Go To Market Merchandising Creative Marketing Channel Regional Marketing and Strategy & Consumer Insights teams.

Key Responsibilities

Seasonal Commercial Content Strategy

• Leverage market consumer and competitive insights to shape sharp seasonal planning.

• Align storytelling with commercial priorities and product strategies to maximize brand and business impact.

• Align with GTM Merchandising and Regions to ensure product stories reflect real-world opportunities and needs.

• Translate insights into frameworks that guide storytelling across channels.

• Ensure product storytelling supports both sell-in (B2B) and sell-out.

Seasonal Calendar (Commercial Plan) Development

• Co-own the strategic development of seasonal commercial calendars with Go To Market partners.

• Ensure seasonal milestones product priorities and stories are integrated into a cohesive marketing plan.

• Drive clarity and alignment across teams to ensure flawless sequencing and execution.

Mid-Funnel Campaign Management

• Lead the conception execution roll-out and optimization of product-focused campaigns.

• Develop meticulously clear strategically rich insight driven and actionable creative briefs for all content needs. Ensure briefs give clarity on the story target consumer desired action channel role and commercial goals.

• Partner closely with the Editorial and Creative teams from brief until delivery to ensure craft excellence narrative cohesion and best in class creative output. Evaluate creative and content through a strategic consumer and channel-focused lens.

• Collaborate with global (channel) and regional marketing teams throughout process to ensure that content lands in market with maximum impact.

• Evaluate campaign performance and translate learnings into actionable recommendations.

Leadership

• Model a culture of clarity creativity accountability and consumer obsession.

• Play a key role in shaping team culture encouraging innovation and ensuring cross-functional alignment.

• Process & Planning: define and optimize ways of working and end-to-end processes.

• Be a coach and mentor to marketing coordinators & specialists.

The Ideal Candidate

• 10 years experience in a global marketing role ideally with a fashion or lifestyle brand.

• Strategic and pragmatic thinker. Confident using insights and data to create strategies inform marketing calendars & commercial plans shape storytelling optimize content and ensure campaigns see measurable impact.

• Ability to brief creative teams with clarity insight and strategic sharpness.

• Experience overseeing complex global campaigns independently from concept through execution. Proven ability to maintain quality and cohesiveness in high-volume content production.

• Deep understanding of omnichannel content. Knows how to build content that is modular channel-appropriate and conversion-oriented and can collaborate with global and regional teams to bring campaigns to life across all channels.

• Confident decision maker. Excels at turning ambiguity and complexity into structure and opportunity.

• Excellent project management and organizational skills. Experience managing complex timelines multiple workstreams and competing priorities.

• Outstanding and flexible communicator. Able to clearly articulate vision and strategy across a range of teams in the organization- shaping and adjusting your communication style to speak to global and regional marketing teams commercial teams and creative teams.

• Genuine passion for (fashion) product and consumer storytelling and a strong interest in the fashion and lifestyle industries.

• Ability and willingness to travel for regional visits and campaign productions.

• Tons of energy and a great team spirit are a must.

Your Wellbeing is Our Priority

In the heart of Amsterdam PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes personal training meditation studio sports clubs in-house physio and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings top-notch restaurant barista coffee bars sky bar monthly social events weekly Thursday drinks game nights and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands CALVIN KLEIN and TOMMY HILFIGER and be a part of seasonal market launches sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach we are driving fashion forward for good as one team with one vision and one plan. Thats the Power of Us thats the Power of PVH.

One of PVHs greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued and every voice is heard and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .

PVH Corp. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race ethnicity color sex gender identity or expression age religion national origin citizenship status sexual orientation genetic information physical or mental disability military status or any other characteristic protected under federal state or local addition to complying with all applicable laws PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill ability educational background work quality experience and potential.

Required Experience:

Senior Manager