Marketing Manager Asia & Africa

Location: Shanghai, China

Hours: 40 hours per week

Reports to: Managing Director Asia & Africa with a functional line to the Global Marketing Director.

Compensation: Competitive salary based on experience and qualifications

Travel: Approximately 30-50% within cluster countries and Netherlands (HQ)

Topigs Norsvin is a global leader in swine genetics, committed to innovation and sustainability in pig breeding. We operate in over 50 countries, enhancing genetic performance with a focus on animal welfare and environmental responsibility. Our mission is to be the world's most innovative swine genetics company. As a cooperative organization, we believe in shared success and collaborative growth, creating value for customers worldwide.

As Marketing Manager Asia & Africa, you drive the complete marketing agenda across the cluster - covering all relevant elements of the marketing mix - in close collaboration with cluster management, sales and global marketing. You translate global strategies into effective local go‑to‑market plans while capturing cluster-specific insights that guide global decision-making and regional priorities.

You combine tactical planning with hands-on execution, balancing brand building, commercial support and customer engagement. As a member of the Cluster Management Team, you work closely with other team members, local marketing resources, sales teams and the global marketing organization to secure consistent positioning, effective campaigns and measurable business impact in all cluster markets.

Cluster Marketing Planning :

· Develop and own the integrated cluster marketing plan, aligning global strategy with cluster and country business objectives.

· Localize product value propositions and marketing communications themes for the cluster in cooperation with Global Marketing (Product Management and Marketing Communications).

· Plan and manage the annual marketing calendar, including campaigns, events and product launches across all cluster countries.

Go-to-Market:

· Translate global campaigns and value propositions into cluster-specific initiatives, messages and content – and lead cluster-specific campaigns when needed.

· Coordinate execution of multi-channel campaigns (digital, events, PR, trade shows, customer programs) in collaboration with local teams.

· Monitor campaign performance and actively optimize activities based on data and feedback.

Brand & Customer Experience:

· Drive consistent application of the Topigs Norsvin brand across all touchpoints in the cluster.

· Create localized customer journeys for buyer personas to deliver a high-quality experience.

· Leverage testimonials, success stories and case studies to reinforce credibility and trust

Market, Customer & Competitive Insight:

· Systematically gather and synthesize market, customer and competitor insights to inform cluster and global strategies.

· Provide structured cluster input to inform global marketing and product management on emerging trends, customer needs and local opportunities.

· Build strong relationships with key customers, partners and influencers to stay close to market developments.

Coordination & Governance in the Matrix:

· Coordinate with global marketing, cluster team members, sales and technical services to ensure alignment and efficient execution of the cluster marketing plan.

· Guide and support local marketing resources within the cluster, fostering collaboration and best-practice sharing.

· Manage the cluster marketing budget, ensuring effective prioritization and ROI-focus.

You will be joining Topigs Norsvin, a leading global player in pig genetics, at our office in Shanghai, China. We offer a dynamic and challenging environment where you can make a significant impact on our marketing and commercial performance efforts.

· Competitive salary matching with experience and qualifications

· Comprehensive pension scheme

· Generous vacation and leave policy

· Flexible home working policy

· Opportunities for professional development and growth

You are a business‑oriented marketing professional who enjoys driving strategy to execution and who is motivated by delivering measurable business results. You are comfortable operating in matrix environments, balancing global direction with local needs and stakeholder interests across multiple countries. As a strong communicator and connector, you bring people together and inspire teams to act.

Education : Master's degree in Marketing, Business Economics, or related field.

Experience : Minimum of 7-10 years in Marketing, Agribusiness, Animal Science or related field.

Skills : Strategic thinking abilities, excellent planning and project management skills, and strong communication and presentation capabilities.

Competencies : Commercial mindset with proven ability to translate strategy into action, collaborative working style, cultural sensitivity and the ability to influence without direct authority.

Language : Fluent in English (written and spoken).

For more information, please contact Marcel Huijsmans, Director Global Marketing via [email protected]. You can send your motivation including resume to [email protected]