International Marketing Director

Work Flexibility: Hybrid

Job Summary:

The International Marketing Director leads marketing strategy to drive sustainable growth across diverse international markets. The role integrates competitive intelligence customer insights and evidence-based value propositions to strengthen global brand and portfolio performance. It ensures alignment of strategy pricing channels and communications while enabling regional adaptability. The position also leads international medical education offering.

Essential duties & responsibilities:

Competitive Insights

• Consults on a variety of competitive analyses across global and regional markets.
• Leads discussions on the historical background and future perspective of the leading competitors in key international geographies.
• Predicts strengths and weaknesses of the full product line compared to competition across heterogeneous market conditions.
• Leads evaluation and selection of competitive analysis tools and technologies for multi-country use.
• Leads analyses of the organizations current and potential competitive environment and strategies across international markets.

Customer Insights

• Builds an increasing network of international KOLs and regional influencers to achieve business needs.
• Drives the synthesizing of customer needs from diverse cultural and market contexts to inform future innovations.

Customer Centric Development

• Shapes customer value propositions relevant across multiple regions ensuring local adaptability.
• Promotes a customer-focused corporate culture globally.
• Establishes targets for international customer portfolios.
• Cultivates new customer categories across emerging and developed markets.
• Optimizes market share by delivering superior customer value in varied healthcare systems.
• Anticipates future customer needs globally and reshapes markets accordingly.

Developing the Strategy and Marketing Plan

• Uses strategic planning to enable global organizational learning.
• Leads strategy and marketing planning to generate healthy discussion about the overall direction of the product or portfolio across all international regions.
• Coaches others on the development of a well-written global and regional marketing plan.

Budgets

• Evaluates impact of international marketing strategy on the P&L.
• Completes P&L analysis to drive global business strategy and outcomes.
• Discusses alternative budgeting strategies for multi-country business situations.
• Reviews and approves major international budget adjustments and reconciles regional variances.

Value Prop Segmentation

• Coaches teams through segmentation and customer targeting efforts across different geographies including regional differences.
• Tests business goals by connecting them to segmentation work adjusted for local context.
• Drives disciplined collection of customer insights globally.
• Demonstrates tie-in between segmentation and the brands competitive position in each region.

Value Prop Targeting & Positioning

• Coaches teams to use appropriate targeting in international marketing strategy.
• Provides global resources and support for value proposition work.
• Ensures propositions are fact-based realistic and competitively useful across multiple regions.
• Aligns global and regional execution to reflect value proposition priorities.
• Assesses strategy effectiveness across diverse markets.

Brand Stewardship

• Drives global product/portfolio brand structure.
• Establishes long-term brand vision aligned with company strategy worldwide.
• Communicates company strategy in terms of competences and customer benefits across regions.
• Guides teams in developing competencies required to anticipate changes in global market conditions.
• Plays a key role in international BD initiatives.

Evidence Generation

• Coaches teams globally on importance of evidence generation and its linkage to the value proposition.
• Ensures evidence strategies meet regulatory and market needs across different countries.

Marketing Objective

• Leads product or portfolio strategy linking goals to global company strategy.
• Rapidly redirects international resources based on changing market conditions.
• Links customer acquisition and retention in each region to the overall brand strategy.
• Defines customer metrics and connects them to international business outcomes.
• Directs resource allocation across markets and portfolios.

Source Volume and Strategic Objective

• Generates communication plans that articulate global strategic choices.
• Guides businesses worldwide to adopt the right market-appropriate strategy (earn-share vs. leader).
• Anticipates impact of global market and competitive factors on strategy.
• Leads expansion or narrowing of category definitions according to regional opportunities.

Sales Distribution Channel

• Advocates development of new technologies and tools for sales channels globally.
• Develops coordinates and manages multi-country multi-channel sales strategies.
• Establishes global best practices for channel management.
• Designs systems to improve communication between international sales marketing and operations.
• Predicts future trends of international sales channels.

Sales Enablement

• Consults on technical knowledge for product-specific marketing campaigns globally.
• Designs marketing/sales strategies with an emphasis on the organizations global technical product offerings.
• Incorporates international market and industry trends into technical and price guidelines.

Sales Training

• Directs global training program development.
• Redesigns training delivery based on feedback from diverse regions.
• Develops new mechanisms for improving training quality worldwide.

Forecasting / IBP

• Consults on global forecasting methods.
• Champions adoption of new forecasting technologies suited for multi-region use.
• Develops global policies and best practices for complex forecasting.
• Predicts trends and developments in forecasting across global markets.

Supply Chain

• Participates in international supply chain strategy discussions to minimize disruptions.
• Champions global PLCM alignment.

Pricing

• Confirms global pricing strategy aligns with organizational goals.
• Leads complex pricing strategies with IDN/GPO organizations and multi-country payer systems.

Communication Strategy

• Articulates desired global communications outcomes to the MarComm team.
• Ensures messaging consistency while allowing regional adaptation.

Marketing Channels

• Establishes global best practices for multi-channel marketing.
• Leads marketing teams globally in applying multi-channel strategies.
• Advocates development of new technologies and techniques for global marketing channels.
• Predicts future global channel trends.

Effectiveness Measurement

• Develops global mechanisms to review metrics and assess progress.
• Creates climate of measurement discipline across countries.
• Coaches others on micro and macro metrics including cross-regional KPIs.

Customer Satisfaction

• Incorporates learnings from new product surveillance across different markets.
• Deploys resources to measure loyalty globally.
• Continually improves value realization using integrated KPI framework across geographies.
• Champions innovation and transformation initiatives with global impact.

Business Analytics

• Consults on international business analytics and risk evaluation.
• Promotes use of predictive and advanced analytics across global teams.
• Leads discussions on global analytics technologies and methodologies.
• Mentors teams to ensure analytics outputs meet global business needs.
• Predicts industry trends relevant to global analytics.

Other Responsibilities

• Leads an international team of marketing professionals including hiring coaching and performance management across multiple countries.
• Builds an environment that fosters personal and professional growth within a global context.
• Represents Marketing in enterprise and global transformation initiatives.
• Champions cross-border collaboration and culture change.
• Identifies synergies and opportunities across countries and business units.
• Inspires trust and global followership.
• Champions emerging business opportunities with international scalability.

Education

• Bachelors degree required
• MBA preferred

Qualifications & Experience

• 10 years of progressive marketing experience with a strong focus on strategy product/portfolio management or commercial leadership.
• 7 years of experience in medical devices or related healthcare industries in international or multi-region roles preferred.
• 4 years of people management experience including leading geographically distributed or cross-cultural teams highly preferred.
• Demonstrated success in designing and executing marketing strategies across multiple countries or regions ideally in both established and emerging markets.
• Excellent presentation interpersonal communication and stakeholder influence skills with the ability to collaborate effectively across cultures and time zones.
• Strong analytical and problem-solving skills including experience interpreting global market data competitive intelligence and customer insights.
• Proven ability to manage multiple complex projects simultaneously across regions while delivering on established timelines.
• Ability to be persuasive and drive alignment without direct authority especially within global matrix organizations.
• Demonstrated ability to work within complex interdivisional procedures global governance structures and multinational environments.
• High proficiency in Microsoft Office (Excel Word PowerPoint); familiarity with global CRM analytics and digital marketing platforms preferred.
• Experience working with regional regulatory reimbursement or healthcare system differences considered a strong asset.
• Multilingual proficiency preferred (not required) especially in languages relevant to key international markets.
• Additional role-specific technical qualifications (skills tools digital proficiencies) may be added by the hiring manager.

Required Experience:

Director